INTRODUCING EDITING AND GRAPHICS OF COMMUNICATION Assignment

 

  • Mass communication traditionally tends to be

    a. One-way.
    b. Communication from one (or a few) to many.
    c. Anonymous.
    d. Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback.
    e. All of the above.

  • Which of the following is NOT part of the Shannon and Weaver Mathematical Theory?

    a. Source
    b. Transmitter
    c. Computation
    d. Channel
    e. Receiver

  • Wilbur Schramm’s simplified communication model (1954) has three main elements in communication. Which of the following is NOT part of his simplified model?

    a. Source
    b. A message, or signal, which is transmitted
    c. A destination, where receiver decodes it
    d. A source, who encodes
    e. None of the above

  • Which of the following is NOT one of the primary functions of mass communication?

    a. Surveillance
    b. Correlation
    c. Cultural Transmission
    d. Entertainment
    e. Immunization

  • The Daily Me is an example of a

    a. Highly personalized news feed that includes only what the audience wants to see, read or hear.
    b. Student newspaper at Rutgers, the State University of New Jersey.
    c. Newspaper published by journalism students during the 1968 Columbia strike.
    d. MIT Media Lab founder Nicholas Negroponte’s online ‘zine.
    e. None of the above

  • Which of the following is an example of cultural convergence?

    a. Sex and the City becomes wildly popular among female officer workers in Thailand.
    b. Harry Potter books become bestsellers in America.
    c. Newsrooms place photographers, graphic artists, reporters and online writers in the same work space.
    d. A Mexican soap opera gets high ratings among audiences in Russia.
    e. All of the above

  • Digitization is

    a. Thin, flexible fibers of glass capable of transmitting light signals.
    b. The process in which media is made into computer readable form.
    c. Media’s focus on narrower audience segments.
    d. None of the above.
    e. All of the above

  • Synchronous media

    a. Do not require the audience to assemble at any given time.
    b. Require using a personal computer to act as editor, publisher, and writer.
    c. Require the audience to be assembled simultaneously with the broadcast, transmission or event.
    d. All of the above.
    e. None of the above

  • The correlation function of mass communication is important because ________.

    a. The media can help maintain social stability.
    b. The media can keep audiences informed about issues, events and other developments in society.
    c. The media help people learn society’s rule and how to fit into society.
    d. All of the above.
    e. None of the above

  • What are some of the dangers of global communication?

    a. False rumors can negatively impact company stocks.
    b. Increased connectivity and engagement among people from different cultures can fuel rifts instead of rational discussions.
    c. Media organizations could become subject to greater government regulation.
    d. All of the above.
    e. None of the above

 

Tumwine Edward

I am a God fearing Ugandan involved in the Digital Communications, Training and Platform development.

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