SME: Social media essentials and digital marketing

100 STUDENTS ENROLLED

    With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

    Social media can be a valuable tool for marketing and engagement. With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

    Learn how to maximise your online presence and extend that all-important reach; discover how to harness the potential of blogging, Facebook, YouTube, Instagram and LinkedIn for engagement, lead generation and brand awareness; understand the value of content marketing, and how to create compelling copy and images to boost your visibility and credibility; then demonstrate the effectiveness of your digital campaigns through measurement and reportage.

    Objective

    You’ll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization’s overall marketing or communications strategy. You’ll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

    Course Curriculum

    SME: What is Social Media? 00:00:00
    Understanding social media
    SME: Setting your goals and objectives 00:00:00
    SME: Identifying the right platform for you 00:00:00
    Facebook Vs Twitter Vs Whatsapp etc
    SME: Overview of most popular Social Platforms 00:00:00
    What are the most popular platforms today?
    SME: Overview of most popular Social Platforms 00:00:00
    What are the most popular platforms today?
    SME: How to promote your organization or business on social mediaFREE 00:00:00
    The first step of promoting your social media accounts is making sure people know where to find you.This unit explores how you can best dp it
    SME: How to protect your business on social media 00:00:00
    Dont fall in the trap, protect your business online
    SME: Optimising your social media strategyFREE 00:00:00
    This unit describes how you can grow your brand using social media.
    SME: Social media engagement & monitoring toolsFREE 00:00:00
    Dont stay in the dark over your business or brand
    SME: Social media analytics toolsFREE 00:00:00
    Which tools can you use to market your business?
    SME: Social advertising strategies & campaignsFREE 00:00:00
    This unit will enable you Know how to come up with a good campaign and social media strategy
    SME: Exploiting the power of search to reach your audience 00:00:00
    SME: Using social channels to build customer engagement 00:00:00
    SME: Setting up Pay Per Click to drive traffic to your siteFREE 00:00:00
    Online advertising has helped big companies to get publicity and money via the internet. This unit discusses the most effective strategies for setting up pay per click advertising.
    SME: Going mobile in the digital marketplaceFREE 00:00:00
    This unit will empower you with the skills of using mobile technologies to promote your digital marketing strategies.
    SME: Awareness and preference through display advertisingFREE 00:00:00
    This unit looks at how a business can use display advertising to build brand awareness.
    SME: Working with affiliates to open up new sales opportunitiesFREE 00:00:00
    This unit describes how you can use affiliate marketing in your marketing strategy to boost your sales.
    SME: Using email to build and service customer relationshipsFREE 00:00:00
    This unit looks at how you can build customer relationships and brand awareness with email marketing.
    SME: Putting user experience at the heart of digital strategyFREE 00:00:00
    This unit will help you understand how you can put user's experience into perspective while developing your digital marketing strategy.
    SME: Running social media campaignsFREE 00:00:00
    This unit explores how to run social media campaign and boost your brand on online.
    SME: Evaluating the performance of digital campaignsFREE 00:00:00
    This unit describes the best and easiest ways of measuring digital marketing campaigns

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