BWS: Blogging, Writing for Online and Search Engine Optimization


It is now a norm that all organizations must have an online presence. And indeed many are creating websites – but the question is, do they have content for their online platforms/accounts? Having content is one thing, getting the audience to read or even visit the website is another.

This course will help you learn how to create effective online blogs and package your content well so people can find out about you, your brand and your products.


Course Curriculum

OJ: Understanding the Internet and how it worksFREE 02:00:00
Understand the internet, Internet vs internet, browser, domain name, hosting, website (design- HTML, CSS, php,Mysql), content management systems.
OJ: How to create and run effective blogsFREE 01:00:00
Opening a blog at free platforms like wordpress or blogger is so easy. But you need to learn how to really create pages and posts, as well as adding other ability like video, audio, photos and aligning them, linking, publishing, including how to create and manage a good blog that can even earn you money through adsense, bidvertiser, and a host of other advertising networks.
OJ: Writing for the web: What online media and journalists need to be aware ofFREE 02:00:00
This Unit is about Writing for the web.
BWS: Publishing multimedia content on your blogFREE 00:30:00
Learn how to create engaging multimedia content for your website
BWS: Search Engine OptimizationFREE 2 days

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