SME: Social media essentials and digital marketing


    Social media can be a valuable tool for marketing and engagement. With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

    Learn how to maximise your online presence and extend that all-important reach; discover how to harness the potential of blogging, Facebook, YouTube, Instagram and LinkedIn for engagement, lead generation and brand awareness; understand the value of content marketing, and how to create compelling copy and images to boost your visibility and credibility; then demonstrate the effectiveness of your digital campaigns through measurement and reportage.


    You’ll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization’s overall marketing or communications strategy. You’ll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

    Course Curriculum

    SME: What is Social Media? 00:00:00
    Understanding social media
    SME: Identifying the right platform for you 00:00:00
    Facebook Vs Twitter Vs Whatsapp etc
    SME: Overview of most popular Social Platforms 00:00:00
    What are the most popular platforms today?
    SME: Overview of most popular Social Platforms 00:00:00
    What are the most popular platforms today?
    SME: How to protect your business on social media 00:00:00
    Dont fall in the trap, protect your business online
    SME: Optimising your social media strategy 00:00:00
    Growing your brand
    SME: Social media analytics tools 00:00:00
    Which tools can you use to market your business?
    SME: Social media engagement & monitoring tools 00:00:00
    Dont stay in the dark over your business or brand
    SME: Social advertising strategies & campaigns 00:00:00
    Know how to come up with a good campaign and social media strategy

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