The reasons for the company’s dwindling prospects are easy to find.
Just walk into one of the company’s retail locations or shop online.
And try, really try, not to lose your temper.
I admit. I can’t do it. A few days ago, I visited a Best Buy
store in Pinole, CA with a friend. He’s a devoted consumer electronics
and media shopper, and wanted to buy the 3D blu ray of “How to Train Your
Dragon,” which Best Buy sells exclusively. According to the company’s
website, it’s backordered but available for pickup at the store we
visited. The item wasn’t there, however, and the sales staff had no
information.
But my friend decided to buy some other blu-ray discs. Or at least he
tried to, until we were “assisted” by a young, poorly groomed sales clerk
from the TV department, who wandered over to interrogate us. What kind
of TV do you have? Do you have a cable service, or a satellite
service? Do you have a triple play service plan?
He was clearly—and clumsily–trying to sell some alternative. (My guess
is CinemaNow, Best Buy’s private label on-demand content service.) My
friend politely but firmly told him he was not interested in switching his
service from
Comcast. I tried to change the subject by asking if there was a separate bin
for 3D blu rays; he didn’t know.
The used car style questions continued. “I have just one last question
for you,” he finally said to my friend. “How much do you pay Comcast
every month?”
This makes sense.
They don’t sell anything you can’t get on Amazon or Apple’s stores/site, and
there’s a good chance that anything you come there to get will be gone.
Then their website sucks and their stores are staffed by people who don’t
know anything about the products.
It seems like it is just a matter of time. <
But what’s going to take its place? That seems like the only argument for
why they would remain. Sort of like Barnes and Noble. If they’re they last
ones in the space of physical locations — even if online is better — aren’t
they in a good position to survive?
I don’t know. But it’ll be interesting to watch.
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