A Cultural Earthquake in the Publishing WorldA teenager in Ohio weeps over a fantasy novel at two in the morning…
The Blueprint of a BookTok SensationIt often begins with a raw, emotional display: a creator, visibly moved and holding a…
Deconstructing a Viral Sensation: The BookTok EcosystemIt often begins with a powerful, candid reaction. A reader, recording on their phone,…
The Social Media Shake-Up in the Literary WorldWhen Madeline Miller’s novel The Song of Achilles won the prestigious Orange Prize…
