OJ: New Media Tools and terms

This Unit is about the New media tools and terms.

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New Media Tools and Terms

This is a glossary of the new media tools and terms you need to know to maximize your digital journalism, communications, advertising and online/mobile communications.


Action Script: Programming language used to control and add interactive to Flash movies

Aiff: Audio Interface File Format; an uncompressed digital audio format developed by Apple

Ambient sound: Sound that naturally occurs at a scene, used in audio editing to establish location or create a scene of environment; also natural sound or background noise.

Analytics: A program or online tool that gathers data about how a website is accessed, used to study the behavior of website visitors

API: Application Programming Interface; a set of standards for accessing an online application or tool often used by developers to expand the services of an existing online program.

Autofocus: A feature on the digital camera that analyzes the distance from the camera to the selected subject and automatically adjusts to the focus

Avatar: A photo, graphic, or other images used to represent a web user’s online identify, often seen in forums and social networks.

AVI: Audio Video Interleave; a compressed video file format developed by Microsoft


b-role: Supplemental video or audio footage that supports or illustrates the main story

backpack journalist: A mobile journalist whose digital media tools, such as a video camera, audio recorder, or laptop, fit into a backpack

blog: An online journalist that displays in reverse chronological order; to write in the this style

Blogroll: A collection of links usually found on the sidebar of a blog, it is designed to inform the blog’s readers of the sites the blogger frequently visits. The thinking goes: If you like my blog, then you’ll probably like other blogs I read. The links in a blogroll are most commonly other blogs but can be general or news Web sites, too.

blogosphere: The collective online community of bloggers and their blogs


Cardioids: The heart-shaped sound pickup pattern of unidirectional microphone

CCD: Charge coupled device; an electronic sensor that converts light entering a camera lens into electronically signals.

Citizen journalist: A person without professional journalism training who disseminates news and information, often using the internet to do so

CMS: See content management system

Code: The characters and terms that make up a computer language; to add computer language to text; to program a website or computer application using a computer language

Color temperature: A measurement of color expressed in degrees Kelvin

Compression: A technique used to reduce the size of a file or data

Content Management System (CMS): An online tool or computer software used to create, publish, edit and manage the content of a website

Convergence: The combination of one or more forms of journalism or a media house operating different media e.g. radio, newspapers, television as one operation.

Creative Commons: A license that allows content creators to govern how their work is used; the non-profit organization that establishes such licenses


multimedia icons3multimTo use internet as a means for gathering information from a large group of online users

CSS: Cascading Style Sheets; a programming language used to style a website or page

CSV: Comma Separated Values; a plain text file that stores data separated by commas

Data visualization: The use of images or graphics to represent numbers, statistics, or information

Database: A structured collection of online records or data

Delicious: A social network where users store, share, and discover links to online content

Developer: In computing a person who creates and/or designs software or applications

Dig: A social network where users discover and share articles, photos and video

Digital footprint: Evidence of computer user’s online activity, including information posted to social networks or blogs

Django: A web framework based on the python programming language used to build complex web application

Dreamweaver: Web design software used to create online content

Drupal: An open source content management system

DSLR: Digital Single Lens Reflex; a digital in which the scene is viewed through the same lens that takes the photo

Dynamic: In web design, a website or page that changes based on user interaction

Embed: In web design, to include an element, such as a video or audio player, on a web page


Facebook: An online social network where members connect with friends, share photos, chat and send messages

Fire wire: A system for connecting a computer to external electronic equipment; a type of cable used to transfer information to and from a computer

Flame war: A hostile argument between two or more users in an online forum or message board

Flash: Software used to create animation, multimedia, and interactive stories

Flickr: An image and video hosting website and online social network

Focus: A camera feature that controls the sharpness of an image; to use said feature

Forum: An online discussion site

FTP: File Transfer Protocol; a method used to transfer files from one computer to another


Linkblog: A blog comprised of links to other online sources with little or no original commentary.

Liveblog: A blog or site that is updated in real-time during a particular event

Lower third: Text that appears in the lower portion of a video that identifies the speaker or subject


Mashup: A web application that combines information from one or more sources and present it in a new way

Microblog: A blog that consists of very short posts

Moblog: Blogging from a mobile device, as in “mobile blog.”

Mojo: Mobile journalist; a journalist equipped with the equipment to report, produce, and/or broadcast a story while in the field.

Mov: A video file format for QuickTime movies

MP3: A compressed audio format

MP4: MPEG4; a compressed multimedia file format

MPEG: A compressed video file format

Multimedia: The use of two or more media such as text, audio or video, to tell a story

Myspace: An online social network where users can interact with friends and create custom profile pages


Natural sound: See cabinet sound

Nose room: See lead room


Open source: Software whose source code is publicly available for anyone to use, copy or modify


Page views: The number of time a site or webpage is accessed by an online visitor, called hits

Paginate: To divide an online content and display it on separate web pages

Pan: To move a video camera on a horizontal axis

PDF: Portable Document Format; a digital document format

Permalink: A link available on each post that allows direct access to that post, usually with comments visible. This helps other bloggers link directly to a given post and helps readers e-mail a link to a specific post to friends.

Photoblog: A blog comprised mainly of photos, often with very little text or commentary

Photoshop: A professional image-editing and computer graphics creation software; to digitally edit or alter an image or photograph

PHP: Programming language used to create dynamic websites and online database

 PNG: Portable Network Graphics; a compressed image format

Pixel: A tiny point of color that makes up a digital image

Podcast: An audio or video series distributed over the internet for playback on a computer or portable audio player; the act of creating or distributing said recording

Point-and-shoot: A photo or video camera that offers few or no manual controls

Post: An entry on a blog or, as a verb, to make an entry on a blog.

Prosumer: A contraction of words “professional” and “consumer” that signifies someone who falls in between these categories; a term that describes media equipment that this both easy to use and includes professional features

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RAW: An uncompressed and unprocessed image format

Resolution: The level of detail in a digital image

RSS: Really Simple Syndication; a system for distributing news and other regular updated content

Ruby: Programming language used to create online databases


Search engine: Online tool used for searching the web

Search engine optimization (SEO): The process of enhancing a website and/or its content to increase its rank in search engines

Server: A computer that stores and “server” files or data to other computers

Shotgun: A directional microphone that is less sensitive to sound on its sides and rear

Sidebar: In blogging, a column adjacent to the main posts or content

Slideshow: A collection of photos with a similar them displayed in sequence, often accompanied by short text captions

SLR: Single Lens Reflex; a camera in which the scene is viewed through the same lens that takes the picture

Social bookmarking: The use of internet to save and share links to online content

Social network: An online community where users communicate and interact with each other

Soundbite: In video and audio, a short phrase or sentence that encapsulates a long speech or interview

Soundslides: Software used to produce Flash-based photo slideshows

Storyboard: A sequence of images or drawings that details the plan for a video or multimedia story

Streaming media: An audio or video slide that is available for immediate listening or viewing without downloading

StumbleUpon: A social network site and search engire where users discover and rate websites, photos and videos

Stylesheet: A file that specifies the presentation or appearance of a website


Tag: A word or phrase used to classify or categorize online content; to classify or categorize online content

Talking head: In video, a shot of an interviewee that shows just their head and shoulders

Thumbnail: A small version of a larger digital image

TIFF: Tagged Image File Format; a compressed image file format

Tilt: To move a video camera up or down on a vertical axis

Timeline: A visual representation of the sequence of audio and/or video clips in an editing program

Trackback: A mechanism for communication between blogs, allowing one blogger to let another know that he or she is linking to their material. This helps readers easily follow a conversation and helps bloggers know who is linking to each post. A pingback performs essentially the same function with slightly different technology. Trackbacks have fallen out of favor with some bloggers because they are susceptible to spam.

Traffic: On the web, the number of frequency of visitors to a web page or site

Troll: A person who intentionally antagonizes other users of online forums or message boards

 Twitter: An online social network and microblogging site where users send and read other users’ messages or “tweets”


URL: Uniform Resource Locator; the web address of a particular website, page or file

USB: Universal Serial Bus; a system for connecting a computer to external equipment

Username: A unique online identification or alias


Videoblog: An ongoing series of videos either embedded in a blog or made available in chronological order; also called a vlog

Viewfinder: A small, usually rectangular, opening in a camera used to compose an image

Viral: Term that describes online content that becomes quickly and unexpectedly popular as a result of being shared by many web users

Vodcast: A video podcast

Vlog: A blog that features video commentary as its primary medium, as in “video blog.” Also see videoblog


WAV: An uncompressed audio file format

Waveform: A visual representation of an audio recording

Web 2.0: Term used to describe online application such as social networks and wikis that allow direct interaction between a website user and the site

Web development: The process of creating, coding, or building a website or its components, including online application

White balance: A control on the digital camera used to adjust the color balance of the image; to use the color balancing feature

Widget: A web element that can be embedded in a web page, blog, or social network profile

Wiki: A website or application that allows online users to collaboratively author, edit, and modify information

WMA: Windows Media Audio; a digital audio format developed by Microsoft


XML: Extensible Markup Language; a computer language used to present data on the page

XLR: A common three-pin connector system used to connect media equipment

You Tube: A video sharing site and social network where users upload and share videos

Zoom: To focus a camera lens to obtain a closer or farther image

Detailed Glossary of Internet terms By Matisse Enzer


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