MARKETING PLAN

This is an analysis of the possible position and opportunities of a business being planned in the present market situation

Example. You are the general manager of one of the fast growing bakeries. Prepare

1. A marketing plan
2. Production plan
3. Organizational plan

Production plan.

It is an analysis of the projected need for producing (manufacturing) the proposed goods or services (product).

KJS Bakery

Tel: P.O BOX 2223, KAMPALA

Email: kjsbakery@yahoo.com

Tel: 0756990077

PRODUCTION PLAN

1. Business premises and location. The business is located in Gangu Wakiso district near the tax park. The site is accessible and it is near the taxi park therefore there is a ready market. The premises are rented at a cost of shs 1,000,000 per year with dimensions 120 meters length by 70 meters width
2. Products offered: Products dealt in are breads, bans, cookies, doughnuts, daddies etc.
3. Manufacturing process and flow and layout. KJS Bakery produces high quality breads and doughnuts nuts. Basing on projected demand it produces 5000 small breads of 200 shillings, medium breads of shs 500, 1500 breads of 500g each of shs 1800 and 1000 breads of 1 kg of shs 3600.

The process flow is as below

4.  Choice of machinery and equipment. The business uses both power driven and hand driven machines and they are purchased from local suppliers of Katwe trading centre and others are imported from UK and UAE.

Summary costs for machinery and equipment

5. Raw materials and consumables. The main raw materials include wheat, salt, sugar, yeast, fats and water. These are estimated at shs 72,600,000 for the first month of operation and are purchased from Kikubo shopping centre at reduced prices

6. Production standards and quality objectives to be maintained during production process, the business follows its limit of deviation from set standards and the prescribed quality standards of Uganda National Bureau of Standards to as to minimize deviations from the required production and quality standards.

7. Labour requirements. The bakery employs 2 technicians with bachelor degree of food science and technology, 2 technical assistances with Diploma in pastry and bakery and 4 casual workers with A level certificate

8. Power and utilities. The bakery uses electricity, diesel for a stand by generator and water for deigning purpose. Electricity charge per month is estimated at shs 600,000. Diesel at shs 350,000 and water at shs 200,000 per month.

9. Transport requirement. The factory hires a vehicle to move the raw materials from source of supply and finished products to the market. The monthly transport cost on raw material is estimated at shs 600,000 and finished goods at shs 120,000

10. Purchasing and re-order level plans. The factory buys raw materials in bulk so as to obtain discounts arising from bulk purchases and reduce transportation costs. The re – order level for wheat flour is 1500kg, salt 1200kg, sugar 1300kg, yeast 100kg, fats 50g

11. Waste disposal. The bakery has waste products like burnt breads. These are sold to piggery farmers to feed their pigs

12. Production control requirement. The business uses two tanks for storing water, office equipment like office chairs for seating on by workers and relaxation, tables, computers for storing data and lockers for storing written information.

13. The products are packaged in polythene bags and boxes

Packaging material cost (per month)

ORGANISATIONAL PLAN / ADMINISTRATION PLAN

KJS BAKERY (U) LIMITED

P.O BOX 2223, KAMPALA

Email: kjsbakeryl@yahoo.com

Tel: 0756990077

ORGANIZATIONAL PLAN / ADMINISTRATIVE PLAN

1. Nature of workers employed. It employees both skilled and semi-skilled workers .Five (5) workers are employed in the packing section, five (5) workers are employed in the labeling section and ten (10) workers are employed in packaging section, six (6) are employed in the dispatch section. These are semi-skilled. Each section is headed by a departmental manager who supervises all the workers under his / her chain of command and these are skilled ones.
2. Workers qualification, Skilled and knowledge. The five directors of the company are holders of degrees in business administration while the departmental managers are holders of bachelor’s degrees in their respective fields. Their assistants are diploma holders while the casual workers are just semi-skilled with O level certificates.

• Tasks, duties and responsibilities of workers. The general manager oversees the work of other departmental managers. The Human resource manager is in charge of inspection of production for quality, the marketing manager is in charge of recruiting, training and development of workers. The causal worker package, carry the products to the store or truck for selling and distribution.

1. Worker’s remuneration / pay and other benefits. Payments are made on every 30^th day of each current month of work through individual bank accounts of workers. Each category of workers is paid differently as illustrated.

In addition to salary, all workers are entitled to free breakfast, lunch and medical care. The general manager gets all the above as well as free accommodation and airtime.

Assignment
You own a small restaurant in one of the city suburbs.
a) Develop its general description
b) Prepare its (i) Production plan
(ii) Marketing plan
(iii) Organizational plan