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ADVERTISING, REVENUE AND REGULATION

KEY TOPICS ◾ Analysis of advertising regulations ◾ Application of regulations to current advertisements ◾ Advertising as a revenue model LEARNING OBJECTIVES After completing this unit, teachers will be able to: ◾ Investigate advertising as an important source of revenue for television ◾ Examine and assess the purpose and effectiveness of regulations in the advertising industry ◾ Apply existing regulations to current examples of advertising ◾ Evaluate the impact of advertising on programming and media content

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