FROM TRADITIONAL MEDIA TO NEW MEDIA TECHNOLOGIES

PEDAGOGICAL APPROACHES and ACTIVITIES
An important development with the growth of digital media has been the move from a traditional communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible from a multitude of devices, including radio, television, personal computer and, perhaps most importantly, the mobile phone, which is emerging as the dominant platform for delivering content of all kinds. The digitalization of voice, image, sound and data – known as convergence – is creating new opportunities for interaction

Trainees working in groups are given the task of researching the evolution of the media up to the emergence of the Internet, and noting how the Internet was first used and how it has come to be used more widely in their society. They should evaluate its applications and benefits to education, civic society and governance.
The result of this work should be presented for class discussion
Trainees research the extent to which digital media are presenting opportunities for free speech in their society. In their research, they should pay attention to how people are using new media for self-expression. Also, they should note how traditional media (newspapers, radio and television) are converging with new media (e.g. online news sites with multimedia access) in their society. Trainees should present their findings to the class using PowerPoint or other forms of presentation

Trainees research the extent to which new media are challenging traditional news media in their society, the different kinds of media that people in their society are using to express their own views on important news items, and the users of the different media platforms, along with issues/topics they are discussing. The result of this research should be presented for group discussion and debate

— ACTIVITIES
Write a short essay on the main differences between traditional and new media,
discussing the extent to which the differences are real or artificial. In the essay, evaluate
the similarities and differences between traditional media and electronic or digital
media. Issues of editorial responsibilities, verification and other journalistic principles
should be highlighted
One characteristic of traditional media is that media content goes through an organized
editorial process designed to authenticate news stories and attribute them to a news
media organization rather than to an individual. The online citizen journalist does not
work through this process. In this context, discuss the difference between the opinioned
news item by an individual blogger and a news report appearing in the online version of
a newspaper

Investigate and produce a report on the extent to which knowledge and information
have changed or remained the same as new media and new media technologies have
emerged in your society
Prepare an essay on how the emergence of new media has impacted the way people
interact and how this benefits them. Also ask how new media are impacting the social
and academic lives of teachers, and what the challenges and opportunities are for
improving universal access to digital media