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CHAPTER 9: COMMERCIAL PERFORMING ARTS IN THE ECONOMY

In this chapter, you have the chance to acquire the understanding and skills of handling the processes and role of marketing in the Performing Arts industry.
CHAPTER 9: COMMERCIAL PERFORMING ARTS IN THE ECONOMY 1

Introduction

In this chapter, you have the chance to acquire the understanding and skills of handling the processes and role of marketing in the Performing Arts industry. You will study the elements and principles of the arts applied to the concepts of various commercial arts and appreciate the monetary benefits of art and culture for national development.

Activity 9.1 Marketing and promoting Performing Arts

In groups,

  1. Listen to some commercials played and explain the qualities of each in terms of message, music and other sound effects used.
  2. Discuss the purpose of advertising in the promotion of Performing Arts work.
  3. Brainstorm the situations in which Performing Arts is used as a means of advertisement.
  1. How do we use Performing Arts to advertise other products in the market?
  2. Discuss the processes of and role of marketing in Performing Arts.
  3. Discuss and identify commercial arts and a variety of examples in your local community
  1. Identify and discuss the challenges in the Performing Arts business and suggest solutions.
  2. Suggest the values and attitudes that show responsibility in Performing Arts

Assignment

Sample Activity of Integration – Commercial Performing Arts in the Economy

ASSIGNMENT : Sample Activity of Integration – Commercial Performing Arts in the Economy MARKS : 10  DURATION : 1 week, 3 days

 

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