They can socialize the degree to which the new product is consistent to the customers' existing beliefs, values and lifestyle.

They can simplify the degree to which product is easy for customers to understand and marketeers to promote

they can satisfy the degree to which the product satisifies customers felt needs,

They can speed up thedegree to which the benefits of the product are experienced immediately rather than at a later time.

they can separate the degree to which the product can be tested on a trial basis with limited investment by customers.

DANGERS OF PRODUCING POOR QUALITY PRODUCTS.

Customers may not fall in love with the product brought on market.

Producing poor quality products may lead to charging very high prices for the product,

It can lead to inadequate quality control

Faulty market testing

Producing poor quality products leads to loss of customers and damage an entreprenuers brand.

Producing poor quality products might be expensive to replace

it can add to entreprenuers major opperational and financial costs.

It can weaken consumer relationships

Cost or reworking and remaking the product.

Cost of refunds

It reduces a chance of making profits