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INTERNATIONAL ADVERTISING AND PROPAGANDA

6 STUDENTS ENROLLED

The course deals with international Advertising and Propaganda and how it can applied  in the community.

This course has all you need to do in order to carry out advertising in the whole world. The course has the major and minor things you need to know about international advertising and propaganda.

This course provides all the information regarding how you can maximise the benefits of having the knowledge on international advertising and propaganda.

 Course Aims

The aims of this course are as follows.

  1. Expose you to the very first hand skills used in International Advertising and Propaganda
  2. Prepare you for the knowledge that can make you a professional in the area of advertising

Course Objectives

At the end of this Study Guide, you should be able to:

  • To help you to become a good sales person
  • obtain the advice and adequate techniques used to carry out advertising

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Course Curriculum

NATURE OF GLOBAL ADVERTISINGFREE 01:00:00
This unit talks about the Meaning and definition of Global Advertising,Features of Global Advertising,Historical Development of Global Advertising and shows the Nature of Global Advertising
IMPORTANCE OF INTERNATIONAL ADVERTISINGFREE 00:40:00
This unit talks at the importance of International advertising giving different points.
ROLES AND RELEVANCE OF INTERNATIONAL ADVERTISING AND PROMOTION 01:00:00
This unit talks about the roles and relevance to international advertising and promotion
ADVERTISING: A TOOL FOR SOCIAL ENGINEERING IN A GLOBALISED WORLDFREE 00:00:00
This unit talks about what Social Engineering means,its historical development and the roles of advertising in Social Engineering.
BARRIERS TO INTERNATIONAL ADVERTISING AND CAMPAIGNSFREE 00:45:00
This unit talk about the different barriers to international advertising and campaign.
OVERCOMING THE CHALLENGES FACING INTERNATIONAL ADVERTISING 00:40:00
This unit talks abut the different means of overcoming challenges facing international advertising.
PROPAGANDA: A COIN OF TWO FACES 00:50:00
This unit talks about what propaganda means,A coin of two faces as used in propaganda ,advantages and disadvantages and also the origin of propaganda.
PRINCIPLES AND CHARACTERISTICS OF PROPAGANDA 01:00:00
This unit talks about the principles and characteristics of propaganda,functions and usage of propaganda and also criticism against propaganda.
PROPAGANDA AS A TOOL IN INTERNATIONAL ADVERTISING AND DIPLOMACY 00:45:00
This unit shows how propaganda is used as a tool in international advertising and diplomacy.
CONCEPTS OF LOCAL AND GLOBAL ADVERTISINGFREE 01:15:00
This unit talks about concepts of local and global advertising showing differences between global and domestic advertising.
PROBLEMS FACING GLOBAL ADVERTISEMENT 00:40:00
This unit talks about the problems facing global advertising explaining them in detail.
DECISION AREAS IN INTERNATIONAL ADVERTISING 00:40:00
This unit looks at the decision areas in international advertising and what is considered.
PROMOTIONAL MIX ELEMENTS IN INTERNATIONAL ADVERTISING. 01:00:00
This unit talks about the promotional mix elements in international advertising.It shows the different means that are used in international advertising.
The Advertising Dimension of Adjusting Propaganda to Positive Uses 00:50:00
This unit talks about the Advertising Dimension of Adjusting Propaganda to Positive Uses and show how propaganda is of value.
Economic Effects of Advertising in a Free Economy 00:50:00
This unit talks about Economic Effects of Advertising in a Free Economy
Beyond Economic Gains: Using Advertising and Propaganda to Improve Human Dignity 00:45:00
This unit talks about How Advertising and Propaganda Can Improve Human Dignity
The Place of Ethics in International Advertising 01:00:00
This unit talks about the Place of Ethics in International Advertising and why Ethics are important in International Advertising.
Social Responsibility Issues in International Advertising 00:45:00
This u it talks about Social Responsibility Issues in International Advertising

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