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This course is designed for those who are, or those who want to be, actively starting a new venture involving digital media technologies. The course is not a technology course but is an entrepreneurial strategy course that deals extensively with the particular dynamics of new industries such as those characterized by digital media. The focus will be on developing business models that maintain revenue streams, build value, engage with continuous research and development and aim to grow by accessing global markets. Students will examine and develop the skills necessary for managing flexible teams that embrace and endorse collaboration and fast decision making in rapidly changing technology environments.
The course will build toward students’ creation of a feasibility plan for a newmedia business – one that they might actually implement after graduation, or one that they might aspire to. The business plan might be a non-profit, a for-profit or a hybrid. Students will also keep class blogs tracking developments in the world of entrepreneurial journalism.
Course Duration: 2 months (four hours a day, 3days a week) or 1month 5days a week
Targeted market: current media owners, entrepreneurs, those interested in the current new-media environment, and help prepare them for beginning their own journalism entrepreneurship.
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