

One of the
AI topics
that I’ve been talking about for the last few months is
Context. The basic argument is that everything we’re about to do with AI will sit
on top of a deep, nuanced understanding of the principal—which could be an
individual, a business, or whatever.
Context examples
Here are some examples of where AI is much more powerful when it knows about
the subject it’s helping.
-
Therapy — You ask an AI assistant why you’re feeling sad, or
what you can do to feel better. It can do a much better job if it knows
your background, your history, has exposure to your journal, your goals
as an individual, your life challenges, your work and financial
situation, etc. -
Work — You ask an AI assistant to help you solve a problem at
work. It can do a much better job if it knows the company’s
capabilities, the details around the challenge, the resources we have
available to solve it, etc. -
Writing — You ask an AI assistant to help you write a story or
a screenplay. It can do a much better job if it knows the types of
stories that interest you, based on seeing your ratings of other films,
or having access to your favorite books or movies.
These are just a couple examples and the list is infinite. It’s really any
situation where problem solving is improved by more deeply understanding the
problem, and that’s almost always.
Continuous context
You could of course try to jam a bunch of context into each request. So when
you go to ask for a story you try to feed it a bunch of stuff you like. But
that’s annoying. Plus you won’t remember everything in the moment. Plus
it’ll be too much to remember and add each time.
The better, obvious, and inevitable solution is that your AI assistant will
simply maintain continuous context about you, across multiple dimensions,
and it’ll keep it updated with incoming data. Your workouts, mood ratings,
your diet, journal entries, etc. People will be hesitant to share for the
first few years, but soon our AI assistants will basically have everything.
And while that will be utterly awesome functionality-wise, it’ll also
present an unprecedented attack surface as well.
Anatomy of a near-future, Context attack
We’re not talking about physical attacks here; we’re talking about people
being tricked, manipulated, duped, and otherwise convinced or coerced into
doing something they wouldn’t want to.
Context is a tool, and many tools can be used as weapons. Context is
especially dangerous as a weapon when it’s an attacker using it to attack
the principal. Let’s open our minds up to not just 1-on-1 attacks but groups
and organizations against groups or individuals.
Context attack types
-
AI Assistant Data Brokers — We already have
Data Brokers
who collect and sell way more data than the Dark Web could hope to have.
They do that for marketing purposes, but once everyone has these rich AI
profiles they are going to become targets for not just “legit” Data
Brokers, but underground markets who collect that data on high-value
targets.Imagine a service where you can find crypto holders,
or people bragging about how much money they make, or posting pictures
of their opulent vacations. Now gather all their Context via a hacked
Personal AI assistant profile or some OSINT/Recon. Now that information
is for sale. -
Propaganda Attacks — Both special interests (corporate,
activist, or whatever) and governments can also use this type of
information to target people or groups with specific campaigns. They
might not need that extra context, but the more targeted they go the
more they can tailor the messaging to that particular mark. Think:
changing opinions on political events, destroying the reputation of
their enemies, etc. -
Marketing — Marketers will happily purchase this data, or
collect it themselves however they can, to use the same propaganda
techniques to make people aware of their space, their product/service,
or whatever. They’ll be able to slowly and effectively drive behavior in
a way that benefits them. -
Feelings Hacks — Perhaps most scary is what will be possible
when social engineers get access to this information, especially when
they’re already experts at pressing buttons. But now instead of
cue-reading outside buttons, and stuff they get from purely public
information, they’ll be able to tailor their attacks to a target’s
background, history, trauma, and other highly-revealing information.
ATTACKER: Hey I’d love to keep talking but I need to go take care of
my mother who’s going through a hard time.
TARGET: Oh,
really? My mom just passed away from _______.
ATTACKER:
Well, I’d love to catch up on that because that’s what my mother has, and I
don’t think she has long to live. I’m just devastated.
This is the type of wedge that cuts into people’s inner circles, and it will
all be AI powered as well. E.g.,
Given this Target Context, construct the ultimate entry script for our new recruits going after this target.
-
AI-powered Pig Butchering — Once place this will do
extraordinary damage is with Pig Butchering attacks, which is where
attackers use companionship and/or romance to get lonely (often elderly)
people to part with their money. They often play out over months as the
attacker gains trust with the target. Then at the end they take whatever
the target has and disappear.This type of attack will be a
lot more effective, and even automatable, using the combination of
Context and AI Agents.
AI Defenders: AI defense against AI attacks
And now we arrive at the point of the article.
All this was buildup to say that Context will soon be wielded against us to:
-
Get us to believe things
-
Get us to think things
-
Get us to buy things
-
Get us to feel things
And ultimately, to control us. The scariest part of it is that because these
are hidden buttons being pressed, and AI will be doing a lot of the campaign
creation, the target often won’t even know it’s happening.
Your AI Shield
But you know who will know? Your AI Defender. It has the most Context of
all.
I know. I saw your face crinkle up. You’re thinking:
Wait, so AI and Context is the problem? And the solution is more AI and
Context?
Yeah. Unfortunately. This isn’t what I’m prescribing. It’s what I think is
coming, and there’s not anything anyone can do about it.
Let’s talk through it.
Continuously monitoring for attacks
The way this AI Defender will work is actually pretty simple. It’s just cat
and mouse, and mouse and cat, round and round.
Basically your AI Defender (just another personality of your AI Assistant)
will be in charge of defending you. And it knows you better than anyone,
including you.
So when you meet someone cute who starts flirting and looking at your
clothes, and starts complimenting you, and maybe mentions a shared piece of
background, it’ll start engaging to defend you.
DEFENDER (In Your Ear) — He has complimented you twice and has
mentioned 3/7 background markers in the last 38 minutes. He also mentioned a
canary marker. Current malicious actor probability is 91%.
Same for buying products.
DEFENDER (In Your Ear) — You might be getting influenced to buy that
face cream. You’ve heard 8 people talk about it and it’s been on YouTube 14
times. Current marketing exposure rating is 84%.
Same for political opinions.
DEFENDER (In Your Ear) — The narrative in this YouTube video is
currently circling the internet, and it appears to be funded by the Carlyle
Group, who is known for sponsoring propaganda campaigns. Would you like me
to load a counter-argument video?
Current propaganda exposure likelihood is 88%.
Monitoring the exposure to behavior loop
Basically our AI Assistant will know what pushes our buttons, because it’s
the world’s expert on those buttons.
It will also see our behavior, and will be able to see if that behavior is
tracking with the desires of the propaganda/manipulation we’re being exposed
to.
And it can warn us, prompt us, and otherwise pull us out of the
tunnel that the manipulator is trying to take us down.
Next level? Filtering the input.
This will be an upcoming post, but now realize that your AI
Assistant/Defender will also have edit capabilities. What happens when it
can:
-
Remove the label from products
-
Remove manipulative language from writing
-
Overwrite edit incoming audio that would press buttons
Cool, right? Totally.
Terrifying as hell? Absolutely.
Imagine attackers/governments getting access to that interface? Even
worse, they won’t have to hack it. They’ll
pay people to use their filters.
Summary
-
Manipulators work by pushing buttons
-
Deep Context will make AI assistants infinitely more powerful, but that
same context will get used as intimate buttons by attackers -
People will constantly be under attack by AI powered systems abusing
their Context -
Paradoxically, our AI Defenders will monitor that 24/7 and let us know
when it’s happening -
The next step after that is prophylactic controls, i.e., filtering the
attacks from even hitting you, which will also be used against us
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