AI is going to change the interaction paradigm with technology.

Today, humans do pretty much everything themselves. Things like applications
and websites are designed to be pretty because humans interact with them
directly, and they like to interact with nice-looking things.

However, the future of interaction with technology will be AI-mediated.
Meaning, we won’t be going to do things directly. Our digital assistants
will be doing the interaction on our behalf  and returning us the
results.

The AI itself will then determine based on our preferences the best way to
display those results to us using a third-party UI interface.

So, companies will provide their data and of course, they will have some
sort of UI themselves, but largely people will be browsing that data through
an AI provided interface that shows them things filtered in a certain way
and looking the way they like to see them

This has profound implications for a lot of the Internet today that is based
on looking pleasant to humans who are visiting directly

AI’s Predictable Path

Technological progress isn’t predictable, but the human desires that drive
them are.

danielmiessler.com/p/ai-predictable-path-7-components-2024

Questions

• How much of current companies’ success is based on having humans
  interact with their content directly?

• What does search look like when it’s not being browsed and clicked by
  actual humans?

Same for product catalogs. There may be some companies that are big enough
and special enough to restrict access to their catalog to only using their
specific UI, but I think most companies are going to have to survive solely
on the quality of the data they provide. I think people will demand that
they are able to see that through their own preferred interfaces.

If you make and sell anything, you should consider how your product looks
to an AI and how it will compete with other services without direct human
interaction.

Basically, your API will be your company.

The goal will be getting people’s personal DA assistants to use your
company’s API as the preferred one when they look something up for their
principal.

Example

Let’s say you want an expensive coffee grinder. Here are the rough steps:

1. Google for high-end coffee grinders 2024 best or something

2. Do the same on Wirecutter

3. Do the same on Amazon

4. Spend the next 15-500 minutes doing research and comparisons, reading
   comments, reviews, etc.

In 2027 (who really knows when, but around there)

Here’s how you’ll do it
with your DA.

YOU: I need a coffee grinder. Like a super nice one. But less than a
thousand bucks.

AMIEN (Your DA): Ok, cool, I’ll do some
research.

Amien might ask you some clarifying questions, if you’re not busy, but on
the backend here’s what he’s doing:

1. Query his (Amien’s) favorite list of product catalogs (which itself is
   provided by a specific company)

2. Find the highest rated product catalog for coffee-related stuff

3. Query it

4. Query a few other top APIs and look for similar results

5. Triangulate on a few top options

6. Read all the reviews

7. Compare the aesthetic with what he knows his principal likes visually

AMIEN: Ok, I think I found it. Here it is.

(Sends to your
AR interface so you see it floating in front of you, rotating)

Here’s the important part: Amien made 1,027 different API requests in the 39
seconds he took to do the research.

Amien looked at all the images. Amien read all the reviews. Amien browsed
all the lists.

Amien. Not you.

Summary

1. One of the biggest “tangible” changes from AI will be the mediation of
   interfaces, i.e., it used to be Human —> Interface, and now it’ll be
   Human —> DA —> Interface. And Interface —> DA —> Human.

2. This will have profound implications on how products are built.

3. The focus will increasingly be on the API that you provide as a company,
   and getting it to be preferred by DAs.

—

NOTES

1. Some companies will just be super gifted with UI and they will provide
   that UI as one of the options for the digital assistant to use when
   presenting the content to their owner. But I think third-party UIs will
   eventually win out and be the preferred interfaces for people to consume
   most content.