

The Baader-Meinhof pheonomenon is kind of like Deja Vu in the sense that
it’s something weird that many people have unexpectedly and can’t readily
explain.
From the
Damn Interesting
Article:
I would simplify the explanation to the following: the Baader-Meinhof
phenomenon takes place when something that actually pops up around you
fairly often, but which you ignore, is brought to your attention.
At that point you actually notice it happening because it has a signature in
your brain due to recent exposure and/or interaction. So it’s not that it
necessarily starts happening more (although that could be the case if it’s a
meme that’s propagating), but more likely just a sensitivity increase in the
perceiver of the stimulus.
Another good example of this is learning about a particular vehicle on a car
lot and then noticing a million of them around town. Although, that could
admittedly be caused by the meme phenomenon as well.
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