Introduction to media monitoring

This publication is part of efforts by Ultimate Multimedia Consult to share practical skills, knowledge and skills based on our now more than 20years of fruitful practice, to aid those working in this role or who carry out this role to better appreciate the tools and best practices in media monitoring, and to boost the body of knowledge on the subject. We appreciate that good knowledge is only useful if shared or availed for the benefit of as many practitioners. Great gratitude to the Communications team at UNICEF Uganda, especially Catherine Ntabadde who more than six years ago first encouraged us to publish our methodologies for assessment of communication campaigns and media monitoring in general.