The Multimedia Journalism Skills Course offers practical digital and multimedia skills to working journalists, media professionals, journalism trainers and students as well as ongoing support to think, prepare and produce innovate multimedia content, products and platforms.

The training is meant to empower a generation of digital media storytellers with the skills, knowledge and strategic implementation and production of digital media content for web and mobile access.

Learners will get equipped with the best practices and tools for telling stories to an online audience—through social media, on the web and to a mobile audience. They will learn to produce and engage with video, digital photography, audio, writing/ packaging for online and data visualizations.

They will be exposed to the tools and storytelling skills to produce, edit and post content 24/7 well optimized for online and mobile access.  This will include having the skills to implement coding or use tools for quick production of content or platforms.

Upon completion of this program, participants will have the knowledge and tools necessary to apply their new skill set immediately to their professional work in their respective newsrooms.

At the end of the course, learners will get a Certificate in Multimedia and Digital Journalism Skills from Makerere University. This will be after they produce a satisfactory multimedia story/project published by their media house or company, their blog or our training website.

Course Objectives:

  1. Equip learners with practical multimedia skills for effective 21st century journalism
  2. Enrich the debate and solutions towards journalism and media survival in the digital age
  3. Spur new media practices, thinking and content production
  4. Contribute to the survival and development of journalism and the media.
  5. Boost the role journalism plays through equipping learners with innovative news and information delivery packages and tools.
  6. Make learners familiar with practical set up & operation of news & information packages

Course Curriculum

MP: The New Media ThinkingFREE 00:00:00
This is a foundation class for the digital journalism and communication training we offer. Many journalists and media practitioners were trained as print, TV, Radio or internet journalists, but multimedia is about telling stories in more than one medium. Many media practitioners still think reaching people with news and information is either through newspaper, TV, Radio or internet. Today people have a lot of digital tools and platforms from which not only to access, but contribute to and share news and information. Why is it important for journalists and media houses to tell stories or to reach out to people in more than one medium on these digital tools and platforms and what platforms are available to enable this? Appreciate the urgent need for change to utilize new media tools to tell multimedia stories.
MP: Introduction to Multimedia and multimedia story tellingFREE 00:00:00
MP: Elements of good Multimedia story tellingFREE 00:57:00
OJ: Writing for the web: What online media and journalists need to be aware ofFREE 02:00:00
The new media revolution has made many to realize the importance of online and mobile platforms of communication. As more and more people go online to meet their news, information and entertainment needs, and many more use mobile phones and other gadgets to access the news and information, it is vital for journalists and all writers to write and package news and information appropriately for online.
OJ: Web design and online publishing – HTML, CSS, PHP, mysqlFREE 02:00:00
This Unit is about Web design and online publishing.
OJ: How to create and run effective blogsFREE 01:00:00
Opening a blog at free platforms like wordpress or blogger is so easy. But you need to learn how to really create pages and posts, as well as adding other ability like video, audio, photos and aligning them, linking, publishing, including how to create and manage a good blog that can even earn you money through adsense, bidvertiser, and a host of other advertising networks.
OJ: New Media Tools and termsFREE 01:00:00
This Unit is about the New media tools and terms.
OJ: Internet Search strategies for Journalists aka Computer Assisted ReportingFREE 00:45:00
This Unit is about Internet search strategies by Journalsits.
MP: Digital Audio Production and PodcastingFREE 00:00:00
MP: Digital video storytelling with Movie MakerFREE 06:00:00
MP: Digital photography, photo production and sharingFREE 00:00:00
This tutorial involvesUnderstanding photography and its importance in message communication Getting/buying a good camera Tips for better photography Photo editing softwares Simple tips for editing photos Organising photos Sharing the photos
TMJ: Multimedia Design including making logos,banners etcFREE 04:20:00
This Unit explains more about multimedia design tools that is Banner Maker Pro and Canva
MP: Tools for multimedia content packagingFREE 00:00:00
TMJ: Internet Security BasicsFREE 06:00:00
This Unit is about internet security basics
TMJ: Basic Mapping for news and informationFREE 04:40:00
This Unit is about Mapping for journalists for new information
MP: Data journalism and VisualizationFREE 04:00:00
VR: Tools for Immersive Storytelling 01:20:00
This unit looks at tools, approaches & techniques that help us create VR content. Here we discuss the main phases of creating a VR project, the tools & skills needed.
TMJ: Maximizing Social media for better news and information deliveryFREE 08:00:00
This Unit is about how to maximise social media for better new and information.
TMJ: New Media Revenue ModelsFREE 06:00:00
This Unit is about New media Revenue models or digital revenue models. They are areas where one can earn from the work they do online.
BWS: Search Engine OptimizationFREE 2 days
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine shows it as a top result for searches of a certain keyword. SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
TMJ: Live reporting and Live StreamingFREE 08:00:00
This Unit is about Live Reporting and Live Streaming.
OJ: Aggregation and curation: two concepts that explain a lot about digital changeFREE 00:30:00
This Unit is about Aggregation and content curation.
PJ: Crowd sourcing and crowd sourced journalismFREE 02:00:00
This Unit is about Crowd sourcing and crowd sourced journalism.
TMJ: Media Convergence and new media strategiesFREE 04:00:00
This Unit is about Media Convergence
SME: Optimising your social media strategyFREE 00:00:00
This unit describes how you can grow your brand using social media.

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