PUBLIC SERVICE ANNOUNCEMENTS

KEY TOPICS ◾ Analysis of public service announcements ◾ The creative process and planning a public service announcement (PSA) LEARNING OBJECTIVES After completing this unit, teachers will be able to: ◾ Analyze a number of PSAs as a means of communicating information on a variety of issues ◾ Develop a plan for an original PSA for a chosen issue, including statement of purpose, message, target audience, and technical and creative strategies ◾ Product a PSA ◾ Evaluate the effectiveness of the communication strategies and the PSA in conveying information and the intended message, and in reaching the target audience