PUBLIC SERVICE ANNOUNCEMENTS
KEY TOPICS
◾ Analysis of public service announcements
◾ The creative process and planning a public service announcement (PSA)
LEARNING OBJECTIVES
After completing this unit, teachers will be able to:
◾ Analyze a number of PSAs as a means of communicating information on a variety of
issues
◾ Develop a plan for an original PSA for a chosen issue, including statement of purpose,
message, target audience, and technical and creative strategies
◾ Product a PSA
◾ Evaluate the effectiveness of the communication strategies and the PSA in conveying
information and the intended message, and in reaching the target audience