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Journalism

BWS: Blogging, Writing for Online and Search Engine Optimization

71

Mugisa Geofrey

Blogging, Writing for Online and Search Engine Optimization It is now a norm that all organizations must have an online …

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UGX 500,000 per 365 days

Blogging, Writing for Online and Search Engine Optimization

It is now a norm that all organizations must have an online presence. And indeed many are creating websites – but the question is, do they have content for their online platforms/accounts? Having content is one thing, getting the audience to read or even visit the website is another. This course will help you learn how to create effective online blogs and package your content well so people can find out about you, your brand and your products.  

Course Currilcum

  • OJ: Understanding the Internet and how it works FREE 02:00:00
    • This unit looks at the internet, Internet vs internet, browser, domain name, hosting, website (design- HTML, CSS, php,Mysql), content management systems.
  • OJ: How to create and run effective blogs Unlimited
    • This units looks at blogs. I gives common characteristics of a blog, explains how blogging became a phenomenon, how to get started with story writing, how to handle comments, and also gieves Blogging Resources.
  • OJ: Writing for the web (What online media and journalists need to be aware of) Unlimited
    • The new media revolution has made many to realize the importance of online and mobile platforms of communication. As more and more people go online to meet their news, information and entertainment needs, and many more use mobile phones and other gadgets to access the news and information, it is vital for journalists and all writers to write and package news and information appropriately for online.
  • BWS: Publishing multimedia content on your blog Unlimited
    • In this Unit you will learn how to create engaging multimedia content for your website. It explains blogging dead, visual experience online, Creating A Multimedia Experience With Your Blog Posts
  • BWS: Search Engine Optimization (SEO) Unlimited
    • This unit explains Search Engine Optimization, SEO, on-page SEO, off-page SEO, marketing automation tools, SSL options, LINKS. It looks at Tips to improve Search Engine Optimization.
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