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SME: Social media essentials and digital marketing With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals …

Original price was: UGX 1,200,000.Current price is: UGX 1,000,000. per 365 days

SME: Social media essentials and digital marketing

With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

Social media can be a valuable tool for marketing and engagement. With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement. Learn how to maximise your online presence and extend that all-important reach; discover how to harness the potential of blogging, Facebook, YouTube, Instagram and LinkedIn for engagement, lead generation and brand awareness; understand the value of content marketing, and how to create compelling copy and images to boost your visibility and credibility; then demonstrate the effectiveness of your digital campaigns through measurement and reportage. Objective You'll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization's overall marketing or communications strategy. You'll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

Course Currilcum

  • SME: What is Social Media? FREE Unlimited
  • Understanding social media
  • SME: Setting your goals and objectives FREE Unlimited
  • SME: Identifying the right platform for you Unlimited
  • Facebook Vs Twitter Vs Whatsapp etc
  • SME: Overview of most popular Social Media Platforms 2024. Unlimited
  • What are the most popular platforms today?
  • SME: How to promote your organization or business on social media Unlimited
  • The first step of promoting your social media accounts is making sure people know where to find you.This unit explores how you can best dp it
  • SME: How to protect your business on social media Unlimited
  • Dont fall in the trap, protect your business online
  • SME: Optimising your social media strategy Unlimited
  • This unit describes how you can grow your brand using social media.
  • SME: Top 10 Social media engagement & monitoring tools. Unlimited
  • Dont stay in the dark over your business or brand
  • SME: Social media analytics tools Unlimited
  • Which tools can you use to market your business?
  • SME: Social advertising strategies & campaigns Unlimited
  • This unit will enable you Know how to come up with a good campaign and social media strategy
  • SME: Exploiting the power of search to reach your audience Unlimited
  • SME: Using social channels to build customer engagement Unlimited
  • SME: Setting up Pay Per Click to drive traffic to your site Unlimited
  • Online advertising has helped big companies to get publicity and money via the internet. This unit discusses the most effective strategies for setting up pay per click advertising.
  • SME: Going mobile in the digital marketplace Unlimited
  • This unit will empower you with the skills of using mobile technologies to promote your digital marketing strategies.
  • SME: Awareness and preference through display advertising Unlimited
  • This unit looks at how a business can use display advertising to build brand awareness.
  • SME: Working with affiliates to open up new sales opportunities Unlimited
  • This unit describes how you can use affiliate marketing in your marketing strategy to boost your sales.
  • SME: Using email to build and service customer relationships Unlimited
  • This unit looks at how you can build customer relationships and brand awareness with email marketing.
  • SME: Putting user experience at the heart of digital strategy Unlimited
  • This unit will help you understand how you can put user's experience into perspective while developing your digital marketing strategy.
  • SME: Running social media campaigns Unlimited
  • This unit explores how to run social media campaign and boost your brand on online.
  • SME: Evaluating the performance of digital campaigns Unlimited
  • This unit describes the best and easiest ways of measuring digital marketing campaigns
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