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With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders …

UShs1,200,000 UShs1,000,000 per 365 days

With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

Social media can be a valuable tool for marketing and engagement. With social platforms taking increasingly important roles in today’s digital communications landscape, organizations and individuals can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.Learn how to maximise your online presence and extend that all-important reach; discover how to harness the potential of blogging, Facebook, YouTube, Instagram and LinkedIn for engagement, lead generation and brand awareness; understand the value of content marketing, and how to create compelling copy and images to boost your visibility and credibility; then demonstrate the effectiveness of your digital campaigns through measurement and reportage.ObjectiveYou'll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization's overall marketing or communications strategy. You'll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

Course Currilcum

  • SME: What is Social Media? FREE Unlimited
  • SME: Setting your goals and objectives FREE Unlimited
  • SME: Identifying the right platform for you Unlimited
  • SME: Overview of most popular Social Platforms Unlimited
  • SME: How to promote your organization or business on social media Unlimited
  • SME: How to protect your business on social media Unlimited
  • SME: Optimising your social media strategy Unlimited
  • SME: Social media engagement & monitoring tools Unlimited
  • SME: Social media analytics tools Unlimited
  • SME: Social advertising strategies & campaigns Unlimited
  • SME: Exploiting the power of search to reach your audience Unlimited
  • SME: Using social channels to build customer engagement Unlimited
  • SME: Setting up Pay Per Click to drive traffic to your site Unlimited
  • SME: Going mobile in the digital marketplace Unlimited
  • SME: Awareness and preference through display advertising Unlimited
  • SME: Working with affiliates to open up new sales opportunities Unlimited
  • SME: Using email to build and service customer relationships Unlimited
  • SME: Putting user experience at the heart of digital strategy Unlimited
  • SME: Running social media campaigns Unlimited
  • SME: Evaluating the performance of digital campaigns Unlimited