ADVERTISING AND THE POLITICAL ARENA

Key topics Analysis of political and election advertising ◾ Evaluation of guidelines for political advertising ◾ Evaluation of regulatory bodies for election advertising ◾ Media regulations applicable during national elections LEARNING OBJECTIVES After completing this unit, teachers will be able to: ◾ Assess political and election advertising ◾ Evaluate the guidelines in place for political advertising ◾ Analyze emotional appeals in political and election advertising ◾ Recommend strategies to maintain an informed citizenship, given the use of emotional appeals in political advertising ◾ Explain the procedure available to citizens who wish to solicit a regulatory body during an election